KUALA LUMPUR, 23 September 2016: Malaysia Digital Economy Corporation (MDEC) today announced the return of the country’s biggest online sale event, #MYCYBERSALE 2016, for the third year running. The online event, targeted to achieve RM 200 million in sales, will be held over the period of five days starting 26th September 2016.
This year’s sale will witness the largest number of participating merchants compared to the past two sale events. With over 600 merchants, #MYCYBERSALE has made its way into the Malaysian Book Records for the ‘Most participating online merchants in an online sale event’. The event will also see participation from major international brands such as UNIQLO, Giordano, Kinokuniya, Levi’s and Dell amongst many others.
Dato’ Yasmin Mahmood, CEO of MDEC said, “e-Commerce in Malaysia is projected to contribute at least RM 170 billion to the GDP by 2020. Given the growth potential, it is recognised as one of the key enablers for the country’s economic growth,”
“Over the past two events, #MYCYBERSALE has accelerated the adoption of eCommerce amongst online sellers. This year, for the first time ever, we have over 150 Malaysian brands participating in #MYCYBERSALE and we are aiming to touch RM200 million in revenue over five days of the sale, growing by over 100% from last year.”
#MYCYBERSALE, an initiative by MDEC, aims to catalyse the growth of the eCommerce industry and increase the domestic eCommerce revenue. #MYCYBERSALE 2016 will also feature local brands like Sunway Group, Royal Selangor, 123RF, Christy Ng and many more.
#MYCYBERSALE 2015 recorded RM 117.7mil in Gross Merchandise Volume (GMV), a massive 75 per cent increase from 2014. For the very first time, #MYCYBERSALE 2016 will have all four Malaysian airlines (Malaysia Airlines, FireFly, Air Asia, Malindo) and even pharmaceutical companies participating.
Enhanced shopping experience
#MYCYBERSALE 2016 will see the emergence of a few innovations in the Malaysian eCommerce space. For the very first time, this year’s MYCYBERSALE will have two mobile wallet providers participating – MOLWallet (by MOLPay) and MPAY Wallet (by ManagePay Berhad). Another new product featured this year would be MOL Cash where buyers without credit cards can pay for their selected items using cash, at the nearest 7-Eleven and Petronas outlet.
Additionally, this year’s sale will also witness the emergence of half mile delivery from partners like PostCo, Popbox and Inpost. To ensure convenience without compromising on privacy, with half mile delivery, customers can purchase and have their items sent to collection points that are nearby to be collected. Customers no longer need to worry about receiving your order at home or office when you are not around. #MYCYBERSALE 2016 will also have three new players, Zepto Express, Matdespatch and Dego, offering door to door delivery on the same day.
For all the great deals in #MYCYBERSALE 2016, please visit www.mycybersale.my.
For media enquiries, please contact:
Malaysia Digital Economy Corporation (MDEC)
Tel: +603 8315 3229